A successful CRM implementation results in improved efficiency for those on the front-line and improved visibility for those at the top.  eCRM, or web based CRM, provides the ability to attain these benefits with relative ease.  Obtaining an eCRM solution from an ASP provider has converted what was formerly an IT project to a simple business solution.

The primary challenge in implementing eCRM is defining your business goals.  These should include your immediate needs and those that you can foresee.  Based on this assessment, you can review the options available and choose the best fit.